How it all started
After 17 years in the corporate bidding world, Emma Smallwood founded Bidology in 2017 to build the kind of consultancy she would want to work with: experienced, approachable and genuinely invested in her clients’ success.
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Nearly ten years on, Bidology has supported organisations of every size, from growing SMEs to some of the UK’s largest Tier 1 organisations.
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Today, Emma brings more than 27 years’ experience to every opportunity, but one thing has never changed. Every bid tells a different story.
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For some organisations, winning a contract means growth. For others, it protects jobs, creates opportunities and secures the future of the business.
The project that shaped Bidology
One of our earliest projects was for a family-run security company facing the loss of almost 70% of its turnover when its local authority combined several contracts into a single county-wide opportunity.
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Working closely with the client, we helped shape the service solution, strengthen the evidence and present the business in a way that gave evaluators confidence.
They won the contract.
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We had got to know the business, we genuinely liked the people and we cared about the outcome. Winning that contract mattered to us.
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That experience has stayed with us ever since. It continues to shape the way we work, the relationships we build and the commitment we bring to every opportunity.
Understand the business
We take time to learn how your organisation operates and what makes it credible.
More than writing bids
That early experience shaped the way we still work today.
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We take time to understand the organisation behind every submission, the people delivering the service and what winning the opportunity could mean for the business.
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That allows us to do more than produce well-written responses. We uncover evidence, challenge assumptions, strengthen service solutions and help organisations present themselves in a way that gives evaluators confidence.
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Our clients know that we care about the outcome, not simply the deadline.
Strengthen the story
We uncover the evidence, expertise and value that can otherwise be overlooked.
Care about the outcome
Every opportunity matters because we understand what winning can mean.
Emma Smallwood
Director and Lead Consultant
Bidology brings together experienced bid, compliance and communications professionals who combine sector knowledge with practical, hands-on support.
Meet the Team behind Bidology
Rob Gill
Senior Bid Consultant
David Fisher Dip. CSMP Msyl
Compliance Consultant
Gareth Kershaw
Content & Communications Consultant
Matt Harnett
Senior Bid Consultant
Looking ahead
Today, Bidology continues to work with organisations of every size, from ambitious SMEs to some of the UK’s largest Tier 1 organisations.
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Many of our clients have worked with us for years, with some relationships spanning almost a decade. Those long-term relationships remain one of the things we are most proud of.
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As Bidology continues to grow, our focus remains the same: providing experienced, dependable support and becoming a trusted extension of every client’s team.